Burberry - Hero - Eau de Toilette

Burberry introduces Hero, Riccardo Tisci's first fragrance for Burberry. A new masculine spirit that explores the Maison's contrasts and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new, modern heroism. Burberry's vision of modern heroism challenges traditional stereotypes of masculinity and pushes men to transform in order to find the courage to understand who they truly are, to bring out the extraordinary within themselves. Heroic and positive in attitude, man and horse move in sync, pushing beyond their physical limits to transform into a mythological creature, a metaphor for personal transformation. A new man. A hero. Enigmatic and adventurous, Burberry Hero embraces contrast: strength and finesse, power and compassion, physical prowess and creativity. The Burberry Hero fragrance is a fascinating blend of strength and freshness, an expression of the contrast between power and sensitivity typical of the modern man. Fresh, bright and bold, the scent is illuminated by sparkling bergamot and invigorated by juniper and black pepper. Juniper, a classic British ingredient, gives the scent a vibrant freshness and is intensified by a warm trio of cedarwood oils, sourced from three different mountain ranges: the Appalachians in Virginia, the Atlas Mountains in Africa, and the Himalayas in Asia. The Burberry Hero bottle is a modern take on Riccardo Tisci's Burberry fragrance and, for the first time, is adorned with an embossed TB monogram. Strong and modern, like the fragrance it holds. Embellished with the engraving of the curved Burberry logo, it has an angular shape that abstractly reinterprets a horse's hoof. Top: Bergamot essence Heart: Cedarwood accord Base: Black pepper Juniper Olfactory notes: top note of bergamot; heart of juniper and black pepper; base of Atlas cedar, Himalayan cedar and Virginia cedar.